Despite the danger of flaming rainwear, I think I’d rather burn my logo into an umbrella than into a cow.
Lately I’ve been trying to nail down my brand. Unlike cattle ranchers that burn their mark into the hide of their cows, our branding isn’t quite so easy.
Continue reading “Branding Yourself”Do you think Fred Flintstone ever made it big? Do you think he owned an expansive place in the Hollyrock Hills, up next to the sign, and hung out with the likes of Dash Riprock, Stoney Curtis, and Ann Margrock?
And, do you think he ever expected to? That’s the big question.
Continue reading “Facing Your Inner Fred”I’m flashing my curtains at you – did you see it?
If you’ve read my novel Droppington Place, you’d know that flashing the curtains is how Penrose, the sawdust copy of an obscure 16th Century playwright, lures Byron into the world of Droppington Place. It’s a paper world, hidden from time, from which Byron and his middle school friends Hailey Shen and Kyle Rodriquez must escape before they, too, become paper.
If I may be blunt: it’s a pretty good book.
Continue reading “The Droppington Franchise”
John D Reinhart 