Lately I’ve been trying to nail down my brand. Unlike cattle ranchers that burn their mark into the hide of their cows, our branding isn’t quite so easy.
Say you buy a calf from a rancher, see, and the calf has not yet been branded because she was a calf for sale, so you come up with a logo for your business, something like a circle around DMR for your Digital Marketing Resources.Com business, and you have that made into a hunk of iron that you can roast in a fire until it glows red and then grind it into that poor calf’s flank while she cries out in pain and indignation but, hey, she’s yours now….
Nope. Not branding like that. When ranchers look across their herds, they see hundreds of cows all wearing their logo. Branding like that.
You’re a writer. You know how it goes. You may write all kinds of stuff. So, how do you brand that? I have this blog, I have another on life hacks called Skippity Whistles, another on a ship modeling project that ties to my novel Marigold’s End, still another on paper models that ties to my novel Droppington Place, two self-published novels, a rewrite and two more in the works, plus a day job as a videographer. And now I’m looking for freelance work to help fund my kid’s college career. How do you burn all that into a cow?
I have a marketing friend at work that came up with a nifty logo for her name, and everything she does has that logo on it. She’s very young, and she’s really smart. And her idea seems like a pretty good one.
What do you think? Maybe you should build an umbrella with your logo on it, and put all your enterprises under it?
Wouldn’t you rather burn your logo into an umbrella than into some poor cow?
John D Reinhart 