Nobody tells you anything about anything, am I right? I mean, I asked for free advice from somebody who didn’t know anything and got a ton, but it was all, like, useless. I’m actually kinda ticked…
Here’s something you didn’t know, I’ll bet. Or maybe you did know, and I am the one who doesn’t know anything.
There’s a time of year to publish your book. Just like the little green leaves and the little buds and the birdies, yadda yadda yadda, there’s a season for your book. Can you imagine?
It’s all about the migration of people.
You don’t publish your book at the beginning of July, for instance. Why? People migrate away from book-buying and go on vacation.
HOWEVER, you DO publish your romance in May or June, because it’s a good vacation read, and you’ll catch ‘em before they migrate away. Crazy, right?
You don’t want to publish at the end of the year. It’s the holidays and nobody’s buying books, unless you’ve got a bang-up Christmas or Hanukkah book or something. People have migrated away from reading and are all about fruitcake.
But you DO publish in January if yours is a self-help book. The people have migrated back to reading again.
My book, my original Phineas Caswell novel, a piece of historical fiction, is perfect for late August/early September, when the leaves fall and folks are ready to cozy up for a good read.
Won’t take it to the beach, won’t use it to better themselves, won’t enjoy it as a scary thriller. Nope. Historical fiction – the kids are going back to school, time to read a good, interesting piece of history.
So, for all my book publishing plans, I have to hit the PAUSE button for a bit and wait for the year to roll around to the right spot.
That’s okay, because I have a lot of work to do in preparing the marketing materials. But who knew there’s a CALENDAR to this stuff?
Well, if you didn’t, now you do. I didn’t, but now I do.
Happy holidays, and put down that book.
John D Reinhart 