getting published – Page 4

Gorilla Marketing Phase I: In Process

At eighty miles an hour, hauling bananas down the freeway, the steering wheel of your new Yugo pops off the column and into your lap. Turns out the factory hadn’t quite gotten around to tightening the steering-wheel bolt. First, it’s a miracle your Yugo can go that fast, but, most important, you rather expect the thing to be complete when you find it in the showroom.

So, bringing the book to market.

Instead of guerrilla marketing, which takes advantage of evolving market circumstances and opportunities to quickly and effectively advertise a product, I’m using a technique called gorilla marketing, which takes advantage of overall laziness and general inaction with a grudging commitment to minimal effort. The gorilla marketing maxim: how much can you get done without doing anything.

Gorilla marketing is certainly affordable, both financially and time-wise, although it may not be as effective as that guerrilla thing in getting a book to market.

But, guerrilla or gorilla, you gotta do one thing: finish the darned book. Finish. It. Cross all of the T’s, dot the I’s, and get it done beyond done. Spell check it. Grammar check it. Re-re-re-read it once more.

I am happy to have an utterly brilliant editor very close by. My wife has a master’s degree in Russian literature, is an avid reader, and, most important, a mother of three terrific kids.

In the best gorilla marketing tradition, I didn’t even bother to print the thing out, but simply emailed a copy of MARIGOLD’S END to her. I just hear the boop as it arrived on her cell phone. That’s really close to doing nothing about marketing my book.

Jackity-crackers, kids, we’re working now. Although she is perhaps the slowest dignity-danged editor on the planet, she’s really good at it. And the price is unbeatable!

She will clean my clock on just about every sentence in this thing, and will make me rewrite the stuff that just doesn’t make sense to her, and we’ll have approximately 27 arguments over why Phineas says this and not that.

But, at the end of it, the MARIGOLD’S END that comes out will be the cat’s underwear.

So before I sent it to my editor, and in order to bring the number of soon-to-be-coming snarky comments to a bare minimum, I had to spell- and grammar-check it one more time. Found a couple of things I’d missed – who knew? The grammar-checker challenged my sentence structures – fie on thee, grammar-checker! Anyway, it’s done, and the missus has already said she regrets taking on the task. Cool!

Now, how to fix the steering wheel in my Yugo…

De-Energizing Anti-Inertia

Time rolls like a jelly-roll, right down the hill with the biological waste-matter, for we all know poop rolls down hill. That’s why your boss can give you dreadful assignments with such cheerful abandon, because poop lands on the desks of bosses with the express goal of rolling down the hill to your desk. If you are a boss, good on ya, mate, because you can roll your poop to the next level below. But I digress.

Time and energy are inextricably intertwined. Don’t think so? Why don’t you drive at 85 mph down the interstate when you’ve got six hours to get there…unless you are one of THOSE, who can’t drive 55… was that Sammy Hagar? Wasn’t he horrible? Or was that Hagar the Horrible, who drove too fast in the… but I digress.

What stands between you and your finished work – and by finished I don’t mean lookee there, Slim, I rot me a boook! – I mean a finished and produced piece that, if not published, is well down that road. In fact, let’s take it a half-mile farther down the road and say your work is not finished until it is published, and easily accessible by the world at large.

Wow. That’s a big goal. You took the time and heart and effort to write your book, didn’t you? Good on ya, mate! That’s your heart and your art, and, even though we tell our friends and admiring toadies that it was tons of work, you know in your artistic heart that it was fun. Go ahead, admit it. We probably won’t tell.

There was so much inertia to get the book done – day after tedious day (wink) of writing to tell the story, get those characters’ voices out there- be free, my creepy inner friends – with a single goal in mind: The End.

Publishing it. We-heh-heh-heh-ell, now, that’s just a whole new kettle of friskies, in’it? How do you do it? My proofreader moved on before he finished my book – well worth the nothing I was paying him, I say. An editor? An EDITOR? Those cost around a thousand bucks, my ramen-eating friend. And then, say we finally get the thing proofed and plop down half of the house payment and get it edited: crickets.

I came of age in the business world – you probably did, too. We know how to get things done, you and I. Mimeograph this, would you? Did you order more ribbons for the Selectric? Can you smell the ditto machine? Publishing… oy, now, that’s going to use our business acumen, and other parts of the egg.

All the inertia is lost. A wide set of skid marks veer off the shoulder and into the bushes on the other side of the ditch. Maybe it’s off the road, or maybe it’s running down some hidden lane only the driver knows. Whichever way it’s going, it aint towards success.

The hardest part of this book-writing exercise is the now, right here. The thing is done, but there is nowhere to go with it. I’ll let you know if I get out of the bushes.

Afraid of Being Scared

Even the bravest fellas fall victim to the heeby-jeebies, don’t they? Now matter how many mummies you’ve faced in closets, doncha think there’s one creepity creep that just plain scares the crackers out of you? I’m sure Cap’n Kirk must have had, like, ten minutes of total flip out when they told him he would have to fistfight the Gorn, didn’t he?

I mean, if said creepity being didn’t exist, wouldn’t you be sort of like Superman, or Evil Kneivel? You’d be, like, bring it on over breakfast, wouldn’t you? Gasoline and cigarettes for lunch? Whawhooof – dang, lookit that fireball! Doesn’t scare me.

It turns out that finishing the book, while difficult, was nothing compared to the next challenge, the real issue, the stay-awake all-nighter of all time. You’re a writer – you know. Having somebody read it. Duh-duh-DUH!!!

There must be ten million what-ifs running through my head…what if they don’t like it…what if I left a bajillion typos…what if they don’t get my hero…what if they put it down and tell me I’m STOOOPID?

The difference between a novelist and someone who says I’ve always wanted to write a book is that the novelist writes it. They face out the evil task and do the deed.

The difference between a novelist and a published author must be this next step of leaping across the yawning chasm of what-ifs and approaching the external reader challenge calmly and professionally. Thank you, sir, may I have another?

It’s not that I haven’t had other readers – one of my daughters actually liked it. The other hasn’t quite gotten around to finishing chapter two. My wife almost finished if, and my sister got well past the middle. Perhaps it’s too long…

So, it’s down to paying a stranger to read it. I’ll give you fifty bucks to read my book…wanna buy a watch?

Maybe they could give me some tips and pointers about the book…except that I am so beyond the tips and pointers phase. That phase was, like, two rewrites ago. This book is the bomb, the deal, the cat’s sleeping gear.
This one is better, brighter, more connected. This one is good.

Soooo, what would a reader do? Find my errors, I guess. Tell me they didn’t get it, I imagine. Probably tell me it’s too long, maybe.

I’m not afraid of the reader. I’m afraid of the rewrite if they don’t like it. Or, should I pull a Captain Kirk and boldly go to publishing?

Do you see? Can you feel the terror? Can you see how hard this part is? This is literally like seriously hard, like trying to land a B-52 on a football field at night during a hurricane hard. Passing a watermelon through your nostril…well, maybe not that hard. But hard!

So, Mr. Knievel, you may have the motorcycle and the cool jacket…wait a minute. That’s just costumery stuff to make us think that you’ re brave, but maybe you have the heebie-jeebies, too. Maybe some things make Superman do a little squirt in his shorts, too. THAT’S why he wears that cape!

There’s no antidote for the heebie-jeebies but to do what you’re supposed to do.

Be brave, little Piglet.

Oh, Owl, I’m afraid I’m scared!

Back on Examiner Again

Writing online for certain publishers is always a great rush. I enjoy watching the number spiral up at ScienceRay.com whenever there’s a chance to post an exoplanet piece. And getting published at Examiner.com is always a delight.

Examiner does a great job of making you feel like a part of their writing team. You get the job title of “Examiner” for whatever city you live in – I am the Santa Barbara NASA Examiner. At $.12 in earnings, the title hasn’t quite justified the expense of business cards, but it is nice to have one. Here’s the latest of my pieces published by them, the first in three years!: http://www.examiner.com/article/nasa-announces-forum-on-manned-missions-to-mars-1

The world for writers has changed, and will remain so just as long as the Internet stays free. When access to the world wide web is taxed, this wonderful opportunity to share your thoughts with the world will be lost.

On a slightly different note, the folks doing all that exoplanetary research have made an outstanding discovery: an Earth-sized, rocky-core planet orbiting another sun. You can find more about it here: http://scienceray.com/astronomy/earth-sized-exoplanet-discovered/

What’s in a Name?

While we write our novels one at a time, we writers have to think about each book as part of an enterprise. How many books are in the Harry Potter series? Septimus Prime? The Name of this Book is a Secret? If a publisher is going to look at you, of course they’ll look at your talent as a writer, and at the ideas in your book. But they are looking beyond it, too. Is this an idea that has legs? Will there be more than just this one book? Do we want to invest our publishing machinery on a single book?

To that end, my book, PHINEAS CASWELL, is now titled MARIGOLD’S END. It ties in with the story, has a dramatic hook, and has the legs to be part of a series, which it will be. Number one in a series.

The energy behind the new title bled over into a new cover, which I think is exciting and intriguing at the same time. Now we’re getting somewhere!