You just can’t get past marketing, can you? If you’re a writer, you gotta figure out how that goes.
I’m a writer. Last week, at my 9-to-5 day job producing videos, one of my coworkers made a snarky comment: “Skippity Whistles? What the hell is that?”
I instantly turned 302 different shades of red, because I try soooooo hard to keep my private enterprises out of my corporate dealings. I truly do lead two very separate lives. But, there it was.
“What did you say?” I gulped.
“I saw your bio on LinkedIn. What’s Skippity Whistles?”
Ah, LinkedIn. I haven’t visited that site in years. And yet, somehow, it follows me around.
It was horribly out of date, that LinkedIn bio. Don’t bother following it now, because I fixed it. Yep. Added some videos, updated what I’m doing, how I view what I do, and added links off to the big SW.
And then it dawned on me.
Hey, dummy. What don’t you market yourself on LinkedIn? It’s there. That’s what it’s for. Whatsamatta you don’t use it?
So, I wrote up a bunch of stuff on Skippity Whistles and added links and stuff and realized that really, I had forgotten how to use LinkedIn.
Now I’m all excited that people are going to flock to my LinkedIn page and read about Skippity Whistles and flock to that site and my readership will go through the roof so that I can take it to Home Depot and get their sponsorship and advertising revenue and quit my 9-to-5 and spend the rest of my happy, happy days on a beach in Spain, sipping mojitos or something similar although I don’t really like drinking or the beach. Whee!
More likely it will be the same-o, same-o. But, hey, it’s something!
The message to you , my erstwhile marketing authorial friend, is don’t forget just how many free tools exist to help you get your message out. Don’t forget ’em, and don’t let ’em get old on you!
What the hell is Skippity Whistles, indeed.
John D Reinhart 