Phineas caswell – Page 5 – John D Reinhart

Gorilla Marketing Phase I: In Process

At eighty miles an hour, hauling bananas down the freeway, the steering wheel of your new Yugo pops off the column and into your lap. Turns out the factory hadn’t quite gotten around to tightening the steering-wheel bolt. First, it’s a miracle your Yugo can go that fast, but, most important, you rather expect the thing to be complete when you find it in the showroom.

So, bringing the book to market.

Instead of guerrilla marketing, which takes advantage of evolving market circumstances and opportunities to quickly and effectively advertise a product, I’m using a technique called gorilla marketing, which takes advantage of overall laziness and general inaction with a grudging commitment to minimal effort. The gorilla marketing maxim: how much can you get done without doing anything.

Gorilla marketing is certainly affordable, both financially and time-wise, although it may not be as effective as that guerrilla thing in getting a book to market.

But, guerrilla or gorilla, you gotta do one thing: finish the darned book. Finish. It. Cross all of the T’s, dot the I’s, and get it done beyond done. Spell check it. Grammar check it. Re-re-re-read it once more.

I am happy to have an utterly brilliant editor very close by. My wife has a master’s degree in Russian literature, is an avid reader, and, most important, a mother of three terrific kids.

In the best gorilla marketing tradition, I didn’t even bother to print the thing out, but simply emailed a copy of MARIGOLD’S END to her. I just hear the boop as it arrived on her cell phone. That’s really close to doing nothing about marketing my book.

Jackity-crackers, kids, we’re working now. Although she is perhaps the slowest dignity-danged editor on the planet, she’s really good at it. And the price is unbeatable!

She will clean my clock on just about every sentence in this thing, and will make me rewrite the stuff that just doesn’t make sense to her, and we’ll have approximately 27 arguments over why Phineas says this and not that.

But, at the end of it, the MARIGOLD’S END that comes out will be the cat’s underwear.

So before I sent it to my editor, and in order to bring the number of soon-to-be-coming snarky comments to a bare minimum, I had to spell- and grammar-check it one more time. Found a couple of things I’d missed – who knew? The grammar-checker challenged my sentence structures – fie on thee, grammar-checker! Anyway, it’s done, and the missus has already said she regrets taking on the task. Cool!

Now, how to fix the steering wheel in my Yugo…

Thank You, Mister Gates

Oh, Bill… whatever would we have done without you? Can you imagine tapping out a novel on an IBM Selectric? Or on a rusty old Underwood? Or, gasp, scrawling it out longhand? That Dickens, huh? Now there is dedication!

When you tippy-tap your messages out on your cell phone, you don’t use words like ululate, or hypertension, or Zoroastrianism. Too tough to tippy-tap out on that tiny keyboard. Yet Mr. Dickens scrawled out deliciously delightful words longhand. In truth, most people find it easier to block print letters than to try to spell on those itty-bitty keys. Someone, probably aliens, must be laughing their dang-fool heads off – look what I got the humans to do!

In Phineas Caswell’s world, the wind she blows us aback, and we can sail forward no more. We brace the yards around to catch the wind. We loose the heads’ls. We work the rudder and bring her head around to pick up the breeze. We change tack, gather speed, and off we go.

Mr. Gates’ spell-checker has finished MARIGOLD’S END, something few humans have yet to do. The rough-and-tumble Englishmen in this book all drop their aiches, as in “‘ow was I to know?” And Louise, she is French, and she drops ‘er aiches, and she uses French words. And Red Suarez espeaks Espanish…Ay, caramba! But, for all that, the spell checker found out those embarrassing oopsies we try to hard to avoid. Next comes a grammar checker.

Software can never replace the human eyeball and skill set and judgment, but it can certainly point you towards questionable work.

So, thank you, Mr. Gates. Your PC has revolutionized the world, and your spell checker has brought a change of tack to an otherwise stalled project. ‘ats off to ye, lad!

Vile Betrayer Marketing Guru

Back in the good old days, before color TV, rulers declared themselves despots, and tossed out anybody who didn’t agree with them. Those disagreers were labeled “vile betrayer”, and, boom, off they went to the desert on good days, off went their heads on bad.

“Be gone, vile betrayer,” was a pretty common phrase, back in the good old nasty despot days, so I’m told.

In marketing your book, you get to be a despot – a marketing despot. It’s a cool title, like those honorary doctorate degrees that colleges hand out to folks who chip in a bunch of money to build a new teacher’s lounge with a gymnasium attached. Except that this title has power to it.

For one thing, you can brand as vile betrayers those people who tell you that you should be writing with crayons. Be gone, vile betrayer. Or those who tell you they’ve read better material on the artificial butter tub. Be gone, vile betrayer. Or those who just simply tick you off – you there, with the white socks and Birkenstocks – you are worse than a vile betrayer. Be oh so gone.

As the marketing despot of your book, you have to have an iron will – or an iron George if Will isn’t around – to keep the success of your book foremost in your mind, in front of the windmills. You must cast out as non-believers those who don’t believe in your success, because, well, shucks, they’re non-believers – I guess that just sort of follows.

Why must you be so iron-willed (or Georged) despotic? Two answers:

You must be iron willed because you, and only you, are the champion of your book. If not you, whom?
You must be iron willed because faith is a tentative and fragile thing. And, really, all you have is faith that your book is marketable, is fantastic, and is something truly special. That it is your gift to the world.

The marketing guru chosen for MARIGOLD’S END turned out to be a vile betrayer. A non-believer. A nay-sayer. A neer-do-well-cad. A nervous Nellie. Be gone, vile betrayer, and take your encyclopedia-selling mindset with you. Be thankful you’re not banished to… to… well, banished! Be gone!

This is your chance to be the ruler you’ve always known you should be. YOU can take your book to stellar heights. YOU can build a literary empire. YOU could RULE the WORLD!!!

Or, maybe you should just concentrate on selling your book.

Yeah. Probably that.

Gorilla Marketing

Marketing your work is kind of like having kids – there’s a fun ton of work to be done before the happy bundle of joy… sort of … well I guess it’s really just a lot of work. But, like raising kids, it can be totally nerve-wracking. You’ve got decisions to make, and, most often, no one off of whom to bounce them.

Guerrilla marketing is smart, slick, creative marketing that takes advantage of niches and opportunities that present themselves. It takes a quick and agile mind to spot the chances to promote your product, and a lot of time and focus to jump on them when they pop up.

Gorilla marketing, on the other hand, doesn’t take a lot of time, or energy, and probably doesn’t even work…it’s my own theory. It involves trundling your product out before a lackluster audience – rather like the folks that visited PT Barnum’s circus for the free beer – and hoping that they will somehow generate a degree of interest that will result in million dollar sales. It’s rather like armchair quarterbacking – you don’t do anything and expect amazing results. So far it’s worked for me, in that I’ve done very little and have no results. At all.

But there IS a way to make gorilla marketing work. There is a way to spread your net, ah, yes, the spreading of the net theory, that will open the magic door for you.

Just for the record, the magic door is the one that pops open with a publishing contract for this book plus the next 300 novels and a movie deal for each. Kinda like the Muppets “Standard Rich and Famous Contract”. You might want to practice your signature for that one.

In my effort to act just like a gorilla and market my book, I have enlisted the help of a master ground-roots marketer. And when I say enlisted, I mean pled on bent knee and have yet to receive an answer. Puleeeeze help with my book. Puleeeeeeeeeeeeze….

The plan is secret, but, like a secret you tell a gorilla, soon to be out.

Okay, I’ll spill: if I can get the master marketer on board, he will be the linchpin that makes the whole shebang fire off like fourth of July mint juleps.

The net continues to spread, not from just this blog, but with other avenues that I’ve yet to exploit – oh, it’s coming my friend.

How does it work for you? Developing a growing cadre of readers, albeit only vaguely interested, builds the background for your book. Publish yourself all over the place, and don’t forget to mention your book. Then, find yourself a marketing guru to turn the key, so to speak. They are out there.

If my marketing master turns out to be a guru, I’ll let you know ASAP. And, you probably won’t even have to buy my book, or act like a gorilla.

Tips from a Marketing Guru

Gosh, that’s a selling title. Sadly, I sort of have the opposite in mind, but you can’t make a headline that says “I Need Tips from a Marketing Guru”, because no non-marketing guru will read your blog. And, although my children believe me to be an ATM, I was sort of hoping to get some advice on the cheap.

Here’s my bass-ackwards marketing plan, which needs serious consideration. WARNING: don’t do as I do, for I don’t know what I’m doing.

In the new world of publishing, the reader chooses the author, not the other way around. One way to build steam for your book is to offer it for free, or at least parts of it, to get it out there in the big old WWW. You build interest, you build potential readership, you build search linkages, yada yada yada.

In the new world of publishing, you must be brave, little Piglet, and put yourself into the market. But you needn’t do it all at once – it might be better to have a little cache of readers behind you. That’s the theory I read somewhere.

In my case, I’m a chicken. In my brave new world, we put chapters out and sort of test the waters. You sort of tentatively do things in tiny fits and starts just in case you’ve done something majorly idiotic. Hey, it could happen.

So, when you have a minute or twenty, if you wouldn’t mind, would you be so kind as to visit my pages and read the first and seventeenth chapters of my recently completed novel? I promise you’ll be entertained. Promise. Pinky-swear.

I also promise to keep you apprised of new happenings in this wacky adventure.

Especially if I hear from a marketing guru!

Stick a Fork in Me

Done like a ton of finished, like a taco casserole in a thousand degree oven I am done, done as the day is long, done. Finito. Wrapped it up. Did the deal, finished across the line with a big ol’ smile across my face. DONE!

72,584 words of pathos, humor, and history all wrapped up in a nice little package featuring my friend Phineas, who gives up, gets angry, blows his top, cries, and finds his father, all the while fighting a running battle with the sea. Phin, my boy, carped at by the ship’s sailing master, driven to near distraction by the French king’s granddaughter, and called every harsh, rude, hurtful name in the book, tries to find his way, figure out how he got thrown into the seagoing gulag that is the Kathryn B.

Not a spoiler alert, not here – you’ll have to read for yourself how this one turns out.

In fact, my next step is to find a reader. Someone who can be honest with me, but someone who knows a thing or two or three about the Young Adult Fiction business, what they’re looking for, what will float, what will sink like a stinking stone.

Really, my next stop is on the publishing wagon. Get this monster read by someone with brains, rework it to their thoughts, and then Wordsmash it or Yahoo it or Amazon it or something.

Really, the next step, which starts tomorrow, is to think about marketing. Building the old platformaroony that will carry this book into the bazillion dollar sales range.

You, my friend, need not worry. I will not try to sell you a book. You are my only reader, and I thank you for sticking with me. Stay with me, sail with me over the horizon of the publishing adventure. I promise to tell you everything. The rewards could be great.

For now, the goal is to simply enjoy 72,584 words of doneness. Finitoness. Ah, sweet victory, thy name is Phineas.

The End of the World

It could all be whipped away from us in the very blink of an eye, this trusty old world of ours. I might not even be able to finish this post because the dumb old world ending thing might happen fir… st. If you’re a fan of Dr. Who, it almost happens every week.

On a totally different subject, my wife and I were talking about absolute cold… well, I was babbled about it and she was very nice… absolute cold. So cold that all of the heat is drawn out of the molecules, down to the quarks and their cousins falling to infinitesimally small particles of nothing, but not falling because there is no energy. No energy, no heat, but absolute cold. Maybe that’s the end of the world.

Or, maybe it happened today, when my daughter told me that maybe I should reconsider my book – you have a good idea, there, but maybe you should write it this way. Excuse me? Excuse me? Excuuuuuuuuse me? You’re my kid. You’re supposed to think it’s better than Gone with the Wind, for crying out loud. Maybe it would be better if…?

It’s not the end of the world, but, you’re a writer, you know how it feels.

This afternoon was supposed to be a nice editing session, powering through the last quarter of the book, reworking working sentences into elegant, beautiful descriptions of the human condition.

He pulled the trigger. The pistol exploded in fire and smoke. The pirate swore and ran for the ladder. Lah dee dah dee dah.

Maybe she’s right. Maybe I should sit down and write a book like J.K. Rowling, or Stephen King. Yes, perhaps I’ll try that. Maybe I’ll just write version seven of this stupid book off as a whim, one that’s lasted a good six years, and do something else. I hear that wallpaper’s easy to hang. Taco Bell’s hiring.

It’s not the end of the world. But some simple conversations can cool your heart until the quarks cease their tiny orbits.

Now, I’m not complaining. I am sharing this with you, dear writer, because the day may come when a loved one delivers to you the blow that ends your world, your entire universe.

But you know that you’re good – you just have to hold onto that, because you ARE good, dear writer. And tomorrow the sun will come up and the absolute zero in your heart will thaw, and your muons will start their crazy dance, and life will go on.

And you’ll think about what you’ve been told, and you’ll put it into the salad bar of your mind, right next to the windmills, and continue your work.

See? It wasn’t the end of the world.

59,534 Words

59,534 is a pretty big number. Way bigger than six, even fifty-six. It’s so big that, if you wrote it out in word form, well, you couldn’t put a postage stamp on it. Although, really, what with email, that postage stamp business is kinda getting old school. I mean, really?

But that’s not the point. The point is that 59,534 is a milestone – no, not a millstone, although one could make the argument that if you never finish anything, but simply count numbers of words, the writing of one’s novel could become the thing itself, and the poor novel would never be finished because really we’re just churning out words to be counted. Sad, sad.

But that’s not the point. The point is that I set out to rewrite this novel of mine to 60,000 words. I’m still a good 15,000 words from the end of the rewrite and I’ve hit 59,534. On the one hand you could say, gee whiz, you bozo, you didn’t hit the mark. But, on the other hand, you could say, dude, you like, totally obliterated the milestone. Shredded it. Like a cheap taco, you know?

Oh, and these are good words. Full of passion and verve, with only one passage so far that my daughter has pointed out as dullsville. I’m headed over to dullsville next week, taking the slow bus, to fix up things there. As long as she stays awake I’m good.

But that’s not the point. The point is that, as writers, particularly budding novelists – oh, how I hate that word “budding”. Makes it sounds like all you need is raindrops and sunshine and lovely windy days and, badda boom, etc., look mom, I produced a novel! Bud this. Novels are nothing but the results of blood sweat and tears, and more than a lot of all three of them except the blood part. They are hard, hard work that, even though it’s fun to write and when you’re in the moment there is nothing sweeter than your characters telling you what to say and what they see and you are really there, really in that place, the sweat dripping off your nose because the steam engine is just six inches away, and the smell of the grease fills your nostrils, and the bossman keeps bellowing “shovel, you lazy dogs!”, they are angst-filled folios cobbled together from hopes and dreams and genuine, genuine art.

But that’s not the point. The point is this: although nobody reads my stuff – if your are reading this, be a pal and turn out the light before you go – I am celebrating almost hitting my goal of 60,000 words. Yaay me!

Tomorrow I’ll cross the 60,000 words no prob. But by then the goal will have shifted to completion. Completion of the 7^th and best rewrite of what started out, so long ago, as a simple short story meant to describe a warm day. I guess that’s the point, isn’t it?

Phineas Begins Anew

I’ve added the first chapter of my most recent rewrite of Phineas Caswell, the novel, variously called Marigold’s End, Phineas Caswell, The Journal of Phineas Caswell, and The Treasure of the Tres Hermanas. Those are the ones that come to mind – I guarantee there are more.

My brother told me a story once about an old man who carved elaborate, beautiful wooden doors. He would sit at them day after day, whittling, cutting, shaping, without end. Someone asked when he knew a door was done. His answer was simple: “when someone takes it away from me.”

Yuck.

Phineas, the novel, is headed for online publishing: I’ve been told precisely 753 times that this story doesn’t lend itself to the young-adult publishing model. I was actually told that by the head editor at Disney – yes, that Disney. I believe that one was the Journal of Phineas Caswell…

Suzanne, the love of my life and my editor (all the same person), prompted this last rewrite. And believe me, this is the last one – I’ve twisted this poor kid so many ways from Sunday his name may as well be Larry. Reach inside, she suggested, but not for what you know, what you feel.

Beyond queasy, I didn’t know quite what she meant, but eventually figured it out.

Chapter One, over on the page called Phineas the Novel, comes from down inside. It comes from a place of regret, of something lost than can never be regained. It’s not a generated feeling – I have some regrets, believe you me. I sold that hillside, ocean-view house for $175k when today you can’t touch it for under two million… just kidding (although, I did sell that house, and I do regret not having two million bucks).

My daughter cried when she read it and said “you can’t start a children’s story this way.”

Tells me we’re on to something!

Do me a favor and visit the Phineas the Novel page and let me know what you think.

Thanks!

What’s in a Name?

While we write our novels one at a time, we writers have to think about each book as part of an enterprise. How many books are in the Harry Potter series? Septimus Prime? The Name of this Book is a Secret? If a publisher is going to look at you, of course they’ll look at your talent as a writer, and at the ideas in your book. But they are looking beyond it, too. Is this an idea that has legs? Will there be more than just this one book? Do we want to invest our publishing machinery on a single book?

To that end, my book, PHINEAS CASWELL, is now titled MARIGOLD’S END. It ties in with the story, has a dramatic hook, and has the legs to be part of a series, which it will be. Number one in a series.

The energy behind the new title bled over into a new cover, which I think is exciting and intriguing at the same time. Now we’re getting somewhere!