John D Reinhart

Shameless Marketing

Go ahead, say what you will. Get it out of your system. Shameless, tasteless, bad form, bad ‘cess to it. Fie on thee. There you go. Are you through?

The cause of this invective, as you well know, is that I put together a cute little video about a model sailing ship, announcing its YouTube launch on a sister page, Droppington Place.

Nobody watches it, but, well, as you’re the only person reading this post, low ratings are no shock to me. Rather a low par for a very lonely course. You’re a writer. You know how it goes.

So, there were some little cranky-making nits and gnats in the movie – not enough to stop a would-be Steven Spielberg like myself, but perhaps enough to make a would-be watcher say dude, what was that?

Although no one has watched the move, there is still the profession to be honored. Plus, one never knows.

Hours under the cinematic hood resulted in this: TA DA!!!

Hey, you say, I didn’t watch the other video, but this video sure looks the same.

You, my hyper-critical friend, are only halfway right. Yes, the majority of images are the same. But, there are some pretty big deal changes.

Some of the images are taken from other photography sessions – one shows even an incomplete ship. Ho HO, did not see that coming, did ya?

But, here’s the shameless marketing part – one of the images, a 7 second segment, shows the cover of my novel, MARIGOLD’S END. The cover features the same ship model, dramatically blowing up in the background.

Genius, I know.

AND, if you look carefully at that one shot of the crew on the deck, some joker cleverly inserted the face of yours truly in the background. Oh, so clever.

Say what you will, this is a great example of cross-platform marketing.

If somebody ever watched my video, they might wonder about what that dramatic book cover is.. about… and Google MARIGOLD’S END, and, bang, zoom, the circle remains unbroken.

Not only that, but the casual reader of Droppington Place, and there is only one of those, now has a link to the video, which leads back to the book. Ah, the web, the web…

Obviously, with only one reader and no video watcher, the full effect of my marketing tour-de-force has yet to be felt. But give it time…-150-200 years or so, and then we’ll have something about which to converse.

So, the video is here: Black Swan by Zvezda, and the launch article is here: Hello, Hollywood!

Zoom! You, my writer friend, have been mar-ke-ted… see how easy it is?

Next I think I’ll write a song…Marigold’s End, the Theme from Marigold’s End, the Phineas Caswell Adventure.

Now that’s a catchy title!

I’m likin’ it!

Don’t Look Back

You’re a writer. You know how it goes.

We work our brains out on a piece, twisting it, turning it, ripping it up, tossing it out, starting over again. And that’s just the first paragraph. It’s like trying to knit with a garden hose. Or a snake. Or your cat’s tail.

Eventually we win the day – the paragraph, she’s perfect. Not one word out of place – the Pulitzer committee is about to call any old second – gosh, I hope they have my cell phone number. I’ll just said the ring to uber loud so I won’t miss the call… you know, if I’m in the tinkletorium or something. Maybe I’ll take it in there with me…just in case.

The words, they flow like spilled milk on a linoleum floor.

Hello? Pulitzer folks? Oh, it’s you, Mom. Can’t talk – I’m doing brilliant work right now. Have to keep the line open for the ol’ PC – of course you don’t tell Mom that, but it’s in your head.

And then pass the days, the weeks, the months. We sort of give up on the Pulitzer folks – clearly they don’t have our cell phone number.

And then, quite by accident, we glance at a sentence in our epic piece, the piece of OMG-This-Is-BRILLIANT literature, and we spot a typo. The guy’s name is Phil, not Phirl.

First comes disbelief: how did we miss that? How come spell checker didn’t get it?

Then comes justification: well, that’s why we hire editors, right? Don’t they catch stuff like that? What’s one typo? Nobody’s perfect.

But, a piratey ghost enters the room. What do we know about pirates? Thieves and brigands, right? Out only for themselves, right? Ne’er do well cads. What do we know about ghosts? Scary, totally dead folks, right? This is a bad combo.

The piratey ghost tells us we’re a lousy writer. We glance at a single page of a 75,000 word tome, just one page, and we spot Phirl. Holy crackers, how many Phirls’ are in there? What else did we miss, if we missed Phirl? Real writers at least spell their character names right. Real writers don’t make stupid mistakes like this. Rookies and dimwits do stupid stuff like this. No wonder we have our day jobs.

And, the thing about piratey ghosts is that they speak with such conviction…with the occasional whoo-OOOOO-ooo thrown in to remind you that they have otherworldly connections. They must be speaking the truth. I mean, why would a piratey ghost lie?

Well, you’ll find not one but TWO chapters of my Phineas Caswell novel, MARIGOLD’S END, over there on the left. Chapters 9 and 10. And, in copying ’em onto this site, I spotted a, well, a slight… well, it’s fixed now.

They are both bang-up chapters. Full of that stuff that makes you go -say, that’s good stuff. Bang up. Read ’em, let me know what you think of ’em. I’ll sit right here by the Comments box. And, if you’re on the Pulitzer committee…

Aaargh, and whoo-OOOOO-ooo, matey. Ye cannot write yer way out of a Martha Stewart luminary. Har HARRR!

But you’re a writer. You know how it is. You know that 99% of the goomers who want to be writers are sitting at home wondering why they’re not writers. You did it. You wrote a book. Or several books. You did it.

Begone, piratey ghost entity! Take your snide comments with you! Blast your infernally eternal ectoplasmic hide! Pick on someone who hasn’t written a book – someone who hasn’t ground their keyboard to dust looking for just the right word, precisely the right image, the heart, to make a scene come to life. Begone, useless spirit. You ain’t nothin’ but a bit of bad cheese!

Take heart, my writer friend. You are writing – bingo, you’re ahead of the piratey ghost. You work and work and work to make your stuff better and better. You might inadvertently type Phirl instead of Phil, and sort click on ignore by mistake when the spell checker finds it. It happens. Around here, a lot.

Take heart. Omelettes are not made with complete eggs. You have to whisk the batter to make a pancake.

Don’t look back, except to see how much you have accomplished.

Stupid piratey ghost.

Adventures in Adventures

There’s a great deal of adventure in writing an adventure. You’re a writer. You know how it is.

The characters, their needs, the plot, the danger of plot holes, the words, the need to make beautiful sentences, the structure, the never ending quest for pace… all those sit down for a moment when you write the adventure part of an adventure.

When the “adventure moment” strikes, you, the writer, suddenly find yourself swept away in the drama. The moment surrounds you, and takes you off into the depths of the battle, or the storm, or the chase, to the very heart of the excitement. There is nothing finer than that.

Chapter 8 of my novel, MARIGOLD’S END, is now on this site, and here we find adventure unbound. The little Katheryn B is beset by pirates – but them ain’t your Disney pirates…there be no amusement park rides here, mate. We never leave young Phineas’ side as he wends his way around the ship… adventure here, me hearties. Gosh, I hate pirate language.

Look to port, dear reader, and you’ll find it.

The hardest part of adventure writing comes after it’s been written, and you, dear writer, must go back into the moment and edit out the bad writing, close the plot holes, rework the pace, and fair the adventure into the storyline. It’s the hard work, made worse by the fact that you’ve already lived this adventure!

Still, that’s why we writers earn the big bucks. You’re a writer. You know how it goes.

Time and the Fragile Character

You’re a writer. You know how it is.
The time to write…when is the right time to write? Now? Nope, busy reading this post. When you finish this post? Maybe. But, if you’re like me, there are a million other things to do. More important things. Scrub the toilets. Sort the recycling. You know, I’ve been meaning to seriously detail my Barcalounger.

And so, there the project sits. The characters have all gone speechless…nothing to say because you’re busily sorting the soup cans in the kitchen. Arranging the forks just so in the silverware drawer.

Life can be so crazily hectic that it becomes nearly impossible to cleave out the time to work on a project. And yet…and yet…maybe not so, grasshopper.

There is another agent in the mix…something to which you and I should pay attention. You won’t like it.

Once upon a time, a motivational speaker said that everybody’s tired. Tired of this, of that. Too tired to make a change. But, she said, what if I gave you a hundred thousand dollars of mad money? Then you wouldn’t be so tired, would you? You’d feel fresh and vibrant, alive with joie de vivre.

So, it ain’t the tireds. It’s the motivations.

That book gathering dust on your word processor? It ain’t the lack o’ time, me bucko. It’s the lack of motivation.

Well, jeepers Mr. Monkeypants. How do I fix that?

Good question, Sullivan.

Abuse some characters. Chop ’em up, or blow ’em up. Or make them say things so horrific that their world is forever altered.

Does it mess up your story line? Oh, heck yeah. Does it mess up the whole book?

“No,” Mr. Monkeypants says firmly, “your book was already messed up. That’s why you were busily knitting underwear for the pet salamander you were thinking about renting. That’s why counting the holes in the colander is more appealing that working.

Your. Book. Stinks.

It stinks so badly that even you, yes you, don’t want to put energy into it.

Admit it. Face it. Fix it.

Kill somebody. Blow something up. Sink the ship, burn down the house, turn Uncle Ray into a zombie. Ch-ch-change it.

Challenge your characters and you challenge yourself.

And if your book is so boring that you’d rather sort socks than write it, you need a good stiff challenge.

The time is there…are you?

Okay. I’m, like totally out of breath after writing that stuff. How about you?

You’re not writing your book because you’re reading this post.

So, I’m not working on DROPPINGTON PLACE because I’m writing this post. My bad.

Promise me you’ll do something to spark interest in your work.

Thank you. Now I have to figure out which guy to kill in my book! Continue reading “Time and the Fragile Character”

It’s Their Market – Let The Readers do the Work

The most basic tenet of Gorilla Marketing is “let somebody else do the work. Do nothing and expect big results.”

In that spirit, I humbly present MARIGOLD’S END, Chapter Seven.

Aye, Chapter Seven. Taylor finds himself assigned to the galley, and Phineas discovers that Mr. Lourdburton is a…. hey, wait a minute. I see your trick. You’re trying to pry the story from me again. Well, it won’t work, me bucko!

Gorilla Marketing, Tenet One: make somebody else do the work. Playing my own game on me, were ya? Well, it won’t work. Although, I will tell you, this chapter is pretty cool.

Those of us that are newbies to this publishing game have to look at our written work a little differently than old, established hands. Our work doesn’t hold a candle to the latest piece by Rowling.

While ours might be just as good, we don’t have the name, the publicity, the chutzpah behind us. Somewhat lacking in marketing horsepower, are we.

Instead, you and I must look at our noveling efforts as an Enterprise. No book is a one-off. No road can be a simple what-if.

As I don’t have a huge number of remaining years to develop my Enterprise, I must rather compress my activities into a number of simultaneous projects.

In my Plan 2021, I’ve laid out sequels to DROPPINGTON PLACE and MARIGOLD’S END, and am putting thoughts together on a third series.

Holy Backers, Cratman, that’s a buncha novels, doncha think? Especially while you’re still learning how to write a novel in the first place? Enterprise, my friend. It’s all about the Enterprise. How many of these pieces will be written? Who knows. Maybe MARIGOLD’S END will be a runaway hit and I can find my estate in Ireland or something. Maybe a comet will hit us tomorrow and smash us all to smithereens.

Life is too short for what-ifs.

So, visit my Pages page, right now, before the comet hits, and rumble down here.

I know you’ve been keeping up – this new chapter is one sweet ride.

Losing by Example

I committed a murder.

She was young, with lovely dark eyes that gazed at the world in complete complacency. At my request, they hustled her into a private booth and shot a bolt into her brain. Then they chopped her into pieces, and ground up some of those pieces into a bloody hash. Finally, they formed that hash into a 1/4 pound paddy, fried it up nice and brown, and served it on a bun with cheese. She was lovely, and she was delicious. I didn’t kill her, but I ordered her assassination, and that makes me guilty.

I suffered a murder.

Someone doing 74 miles an hour crashed into my wife’s car. Thank you God no one was hurt, but my Nissan Versa was murdered. Her frame twisted, her panels bent, she was carted away and discarded. Three thousand pounds of metal, plastic, glass, and memories lugged off to the junk heap.

There is no change.

I don’t kill as many cows as I did before. I kill more plants now. I drive a shiny new Prius, using less gas and making the air cleaner. A little bit. These are the ways I once used to protest what has become of us, but no more.

These protests are useless.

If I croaked tomorrow, my protest would be unseen. If I never ate another hamburger and lived to be a hundred, my protest would be unseen.

Because it’s not about me and my choices, or you and yours. It can’t be. It’s about the cycle of money, the heirarchy of life. It’s about the market, and ancient religion. It’s about having a soul, and believing in a bigger picture.

We must manage up.

Protests do no good. Solutions do good. Never tell your boss about a problem and leave it to him to fix. Always offer your boss a way to work out a problem. Wailing about pollution doesn’t make it better. Finding a way to end it makes it better.

I will kill again.

Beautiful brown eyes that gaze at the stars from under the feedlot lights will forever be closed by my order for a double-double with cheese. She will perish because I was hungry and didn’t have time for a salad.

I will suck oil out of the planet’s very bedrock to drive my Prius to McDonald’s. My new car doesn’t replace my Nissan, but leaves an even bigger hole in the ozone.

Perhaps the first step of activism is desperation.

Take a Team Across the Stream

You’re a writer – you know how it goes.

You’re working feverishly on a project, everything fits like fingers in a bowling ball. And then, when you absotively least expect it…whammo, like a two-by-four to the forehead: the deadly stall. A character says something that reveals a plot hole so big you could fit a Buick in it.

In DROPPINGTON PLACE we simply ran out of story. It was great fun, and everybody was lively and having a good time. And then, around 42,000 words or so, Arvy, a perfectly nice kid who was sadly turned to paper, paused and looked at me.

“I’m bored.”

“You can’t be bored! You’re, like, a key player in this thing.”

“Yada, yada, yada…key player this. If I’m such a hotshot, give me something to do.”

A quick review of the Something To Do cabinet revealed empty shelves. And there Arvy sat, with so pained an expression he was impossible to look at.

That’s okay, because we can just change horses right here in the middle of the stream and work on another project that’s been a’hangin’ around.

A couple of weeks on the new project, just starting to feel it, and, son of a biscuit, here’s a new idea: something for Arvy to do.

“Leeme see, lemme see, lemme see!”

“Sit down, Arv…or, I guess sort of fold yourself ‘cuz you’re, like, made of paper…we need to plot this out a little bit.”

“Well, I categorically demand that you cease work on your new project and give me a challenge!”

So, we drop the reins on the new horse and leap back on the first one.

Their must be some old story about fording a river and changing horses in which something bad happened. I’ll bet you it has to do with Conestoga wagons. Let’s pretend it does, okay?

So, like, what’s the point?

I know, right?

The point is this: when you hit a creative wall with a project, it’s perfectly cool to start a new one. If the old one calls during the new project, it is equally cool to go on back to it.

One suggestion: make lots of notes on each project. Although today the plot thread is perfectly clear, tomorrow… well, after all, tomorrow is another day!

Frankly, Scarlett, I’m changing horses!

Shifting Gears in the Sea Lane of Time

You’re a writer. You know how it goes. You run like a monkey on a story, and then, blammo, like a ton of jelly, the story stops. The characters all turn and look at you expectantly.

“Well?”

“Don’t ask me! You’re the character! You’re supposed to tell me what to write! I’m just the translator.”

So, there you sit – the words of your last sentence dangling in the air like the tail of a kite that is slowly, slowly sinking down to the ground. Crash.

What do you do? What do you do? I get in a really bad mood, and am foul and cranky until somebody says something. It’s like a Mexican standoff, and there’s no way I’m going to blink first. No, senor, it is you who must say the first word…

A better option, and one I read somewhere and therefore cannot take credit for, is to embrace a different project. I’ve started the detailed synopsis for SAN CRISTOBAL’s DEFENSE, another Phineas Caswell adventure.

In this new book, see, Phineas and Uncle Nev…. hey, wait a minute. I see what you’re doing. Nice try, bucko, but it won’t sell soap. I’m not telling you about this new book until you read the first one. Well, okay, you don’t really have to read it. But you do have to wait for all of the chapters to get published.

But I’m not giving away the ending, which I would be if I told you about the San Cristobal. Paradoxically, I am giving away MARIGOLD’S END, one measly chapter a week, but not the ending. However do serial writers do it? Serial killers, well, that’s pretty straight up. And cereal killers – I have one of those in my very household.

Which leads us to the point of this diatribe: Chapter 6 of MARIGOLD’S END is now on the Pages part of this site. If you’ve been keeping up, and I know you have, the author cleverly introduces the reader to the intriguing lore of the sea through the eyes of a twelve-year-old-dude-I-don’t-wanna-be-a-sailor kind of young man. In Chapter 6, we find that learning to be a sailor isn’t always about the wind and the waves. Sometimes, it’s about men.

Oh, so NOW you’re interested, eh? Shoulda seen that coming!

Enjoy the chapter – it was great fun to write.

Good luck with your writing, and, remember, if you get stuck, do what I do, and ~~throw a tantrum~~ start another project.

Book Publicity: We’re Getting Somewhere Nice

If you’ve been reading the chapters of my book, MARIGOLD’S END, you’d know that I’m releasing it one chapter at a time onto this site. You could figure it out by reading my posts, of course, including this one, but I’m trying to make you thing “dude, I should be reading that book instead of playing Candy Crush Saga.”

Not that I have anything against Candy Crush Saga – in fact, I’ve given up all on-phone video games for Lent – or your reading habits. None of my business. Nope. Nosiree Bob.

So, there it is. Where is this going, you wonder. And well you should, for I do, too.

Here’s where: Chapter 5 is now on the site. My boy Phineas, 12 years old in 1706, is taken to sea against his will by his seafaring Uncle Neville. He’s had a narrow escape with murder (committing it), nearly been drowned, suffered through near-terminal seasickness, and now has learned about the superstition surrounding a “Jonah.” Ah, but the deep blue sea holds more adventure for our young man – he’s about to meet Taylor, a slightly older, terribly well educated sprout of a fellow, and Louise, the granddaughter of the King of France.

If you aren’t reading along, you’re missing out.

And don’t be expecting me to come on here and tell you the whole darned story – not going to happen, mate. Nope. There’s a big ending, but I can only hint about that.

Here’s the hint: it’s big. Another hint: it’s at the end.

You’re a writer. You know how it goes. The world doesn’t necessarily come looking for your book. You have to coax it, wheedle a little here and there, to generate interest and talk. Buzz. You gotta build the buzz. Sounds like a bumper sticker.

Your publicity should be gentle, but persistent. Nobody likes a showoff, and most people don’t appreciate self-aggrandizing fanfare. So you have to be nice, and, like me, terrifically humble. Okay, brilliant is in there, too. Did I mention brilliant?

You don’t have to read my chapter, but take a page from this forum (as you know, only the humbly brilliant refer to their soapboxes as forums) and think about being nicely, humbly persistent in publicizing your work.

Notice that the word ‘marketing’ hasn’t shown up anywhere in this…oops, there it is… because you and I, we no longer market our work. We publicize it.

Good luck in your publicizing efforts, enjoy the chapter, and be nice.

Gorilla Marketing Exposed in Book Chapter Release Scam

First, let me thank you for reading this.

I know, that seems like a really cheesy ploy to get you to read on, because now you’re guilted into it. And it would be (I wish I’d thought of it first), except that I really mean it: thank you. Now, is this “thank you” sincere, or an even cheesier ploy to guilt you into reading this post, which is really insidious (I don’t suppose it’s true that farmers live in the country, city folk live insidious. Equally not so is it that mackerels are facetious).

Sadly, this is a sincere thank you for an interest in my post. Without you, well, all my work comes to naught. So, once more, thank you.

Okay, so, now for the gorilla marketing part – are you ready? Gorilla marketing: do very little, expect very much. Make somebody else do the work. And today, YOU are that somebody else!

Chapter 4 of my novel, MARIGOLD’S END, is now on this site. Yes! Can you believe it?

Now, don’t click over there and start reading it yet…hey, you! Click back over here!

See, here’s where you do the work and I reap the marketing rewards. You read the chapter, and its predecessors, and realize that you really like this story. “Heavens,” you say to yourself, “I wonder where it will go next?”

Got that? Write it down if you have to.

Then, and this is the tricky part, you tell all your friends about how great this book is. See? I haven’t done a thing, but now MARIGOLD’S END is practically a household name in your social circle.

Ook. Ook. Pass me a banana. I’ll be lounging in the hammock if anybody needs me.

All seriousness aside, thank you for reading.

Oook.