marketing my work – John D Reinhart

Always Writing

You’re a writer, you know how it is. You write. You have to write, not because it’s your job, but because it’s like breathing.

Avast, Ye Readers!

Nothing says nautical mayhem like the word “avast,” doncha think?

Right out of the box you know the words that follow are coming from some seafaring devil, a maritime monster, a nautical ne’er do well. This is because good guy pirates and Navy types don’t use the word.

Networking Fool

That’s me. Look, Mom, I made a post! It’s vaguely stupid, and wouldn’t put it on my resume, but, hey, I made a post!

If you’re like me, you’re a busy person, with lots of interest. I know I am – you know, like me… whatever.

On Giving Up

When is giving up really giving up?

You’re a writer. You know how it goes. You work your keester off to create what you think is a great piece of art – and it is a great piece of art because you put your heart and soul and God knows how many hours of mindbending labor into it. And then you burned a gazillion more hours rewriting it – getting the characters just right, moving scenes so that it flows just as smooth as butter on a hot bun.

Shameless Marketing

Go ahead, say what you will. Get it out of your system. Shameless, tasteless, bad form, bad ‘cess to it. Fie on thee. There you go. Are you through?

The cause of this invective, as you well know, is that I put together a cute little video about a model sailing ship, announcing its YouTube launch on a sister page, Droppington Place.

Nobody watches it, but, well, as you’re the only person reading this post, low ratings are no shock to me. Rather a low par for a very lonely course. You’re a writer. You know how it goes.

So, there were some little cranky-making nits and gnats in the movie – not enough to stop a would-be Steven Spielberg like myself, but perhaps enough to make a would-be watcher say dude, what was that?

Although no one has watched the move, there is still the profession to be honored. Plus, one never knows.

Hours under the cinematic hood resulted in this: TA DA!!!

Hey, you say, I didn’t watch the other video, but this video sure looks the same.

You, my hyper-critical friend, are only halfway right. Yes, the majority of images are the same. But, there are some pretty big deal changes.

Some of the images are taken from other photography sessions – one shows even an incomplete ship. Ho HO, did not see that coming, did ya?

But, here’s the shameless marketing part – one of the images, a 7 second segment, shows the cover of my novel, MARIGOLD’S END. The cover features the same ship model, dramatically blowing up in the background.

Genius, I know.

AND, if you look carefully at that one shot of the crew on the deck, some joker cleverly inserted the face of yours truly in the background. Oh, so clever.

Say what you will, this is a great example of cross-platform marketing.

If somebody ever watched my video, they might wonder about what that dramatic book cover is.. about… and Google MARIGOLD’S END, and, bang, zoom, the circle remains unbroken.

Not only that, but the casual reader of Droppington Place, and there is only one of those, now has a link to the video, which leads back to the book. Ah, the web, the web…

Obviously, with only one reader and no video watcher, the full effect of my marketing tour-de-force has yet to be felt. But give it time…-150-200 years or so, and then we’ll have something about which to converse.

So, the video is here: Black Swan by Zvezda, and the launch article is here: Hello, Hollywood!

Zoom! You, my writer friend, have been mar-ke-ted… see how easy it is?

Next I think I’ll write a song…Marigold’s End, the Theme from Marigold’s End, the Phineas Caswell Adventure.

Now that’s a catchy title!

I’m likin’ it!